New book by executive coach Taty Fittipaldi reveals how global leaders can master storytelling as a strategic tool to inspire, influence, and drive success.
Denville, NJ — (March 2025) — Coaching Expatriates Publishing is proud to announce the upcoming release of Mastering Business Storytelling: How Global Executives Can Craft and Tell Impactful Stories That Inspire, Influence, and Drive Success in Business By Using Frameworks They Already Know, written by renowned executive coach and leadership expert Taty Fittipaldi. The book is set to launch on June 24, 2025, with pre-orders available starting March 2025 on Amazon Kindle.
With business storytelling emerging as a critical leadership skill, this book provides global executives with a practical, neuroscience-backed approach to crafting powerful stories that captivate audiences, enhance decision-making, and inspire action.
Why Business Storytelling Matters for Global Executives
Mastering Business Storytelling tackles a critical challenge: many executives struggle to make their messages stick. Despite data-driven presentations and well-crafted strategies, leaders often fail to engage and persuade effectively.
This book provides a step-by-step storytelling framework tailored for global executives, showing them how to:
✔ Transform dry business messages into compelling narratives that engage and inspire.
✔ Reframe existing narratives strategically to influence stakeholders and teams.
✔ Apply storytelling across leadership scenarios—from boardrooms to client meetings.
✔ Understand the neuroscience behind storytelling and how it impacts decision-making.
✔ Build a personal catalog of impactful stories for quick use in high-stakes moments.
“With the right story, any leader can achieve anything,” says Fittipaldi. “It’s not about changing reality—it’s about strategically reframing narratives to align with what you want to achieve. When you tell the right story at the right time, you become unstoppable.”
A Book That Stands Out in the Leadership Space
Unlike other storytelling books that focus solely on speeches or presentations, Mastering Business Storytelling integrates storytelling into everyday leadership communication—helping leaders transform ordinary interactions into moments of influence.
Fittipaldi’s approach is grounded in:
- Real-world case studies showcasing storytelling’s impact on leadership.
- Easy-to-use frameworks that executives can implement immediately.
- A visually engaging, light, and practical reading experience.
A Global Leadership Expert’s Mission
Drawing from over two decades leading Fortune 500 teams and coaching global executives, Taty Fittipaldi saw firsthand how leaders struggled to connect, inspire, and influence through communication. Recognizing that storytelling was the missing leadership superpower, she wrote this book to make strategic storytelling accessible, actionable, and indispensable for every executive.
“Leadership isn’t just about making decisions—it’s about making an impact,” says Fittipaldi. “And the right story, told the right way, has the power to do exactly that.”
Pre-Order & Media Inquiries
Mastering Business Storytelling is available for pre-order on Amazon Kindle from March until June 24, 2025.
For media inquiries, interviews, or speaking engagements, please contact [email protected].
About the Author
Taty Fittipaldi is an executive coach, leadership trainer, and author of Mastering Business Storytelling. With over 20 years of experience leading multi-billion-dollar business initiatives, she specializes in helping global executives leverage storytelling to enhance leadership impact and influence. As the founder of Coaching Expatriates®, she empowers leaders to turn HR initiatives into success stories and drive organizational transformation.
Contact:
Taty Fittipaldi
Coaching Expatriates®
Phone: +1 551-227-4499
Email: [email protected]
Website: www.coachingexpatriates.com
Watch the book’s trailer:
